Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results.
You should totally steal from them. Really.
Think of it as evolution rather than imitation. You see what works for them, and try to put your own twist on it. As you measure results, you refine your campaigns over time to become a better version more-suited for your unique branding and goals. If you’re doing it right, someone will steal from you someday.
To get you inspired by others’ inspiration, here are five amazing content marketing campaign strategies that are completely worth ripping off.
Some content fails to hit the mark because it’s too deeply embedded within the brand. It lacks a human touch, and people may therefore end up trusting the messages less.
To come across as more authentic, pull back. Think less about your brand or product and more about what your particular solution does. Or, focus on a pain point it solves.
An amazingly creative example of this is the Fixodent video “Saving Aslan”. It covers the struggles of a gorgeous white lion who suffered from a loss of his canine. To save the lion and ensure he enjoys a good quality of life, Fixodent sponsored wildlife activists efforts to perform surgery on the lion.
The video hits tons of high points: emotion, gorgeous animals, environmental advocacy, people performing powerful acts of kindness, redemption. It has all of the ingredients to go viral, and it communicates a parallel message to the branding without beating you over the head with it.
Another great example comes from REI. It’s Co-Op Journal site highlights feats and lifestyles for people who live to have outdoor adventures. The stories are human-focused and promise to show readers things they’ve never seen before: a powerful recipe to draw clicks. People get inspired, they learn a lesson, and they get to learn about new heroes worth keeping track of.
You don’t have to be quite as ambitious as these two brands to find your own version of storytelling success. Just take a step back to focus on your clients or the difference you make in the world.
Tell a great story. Highlight great things happening in your industry. Demonstrate what your philosophy or business approach can do. Clicks will naturally follow.
Crowdsourcing is an brilliant way to win engagement, improve the appeal of your content, and develop relationships with your audience.
Airbnb, for instance, combines storytelling with crowdsourcing. They let their own user base tell them what makes the platform special, and then they add a layer of gloss to the story so that it fits their brand standards. The stories end up coming across as more authentic and interesting as a result.
Another option for crowdsourcing is to let your own audience decide on your next campaign. Makeup brand Bobbi Brown allowed its social community to vote on the lipstick shades they would bring out of retirement.
Coca Cola let people submit entire marketing campaign ideas for a slew of their campaigns.
You don’t have to have huge audiences to get this type of traction, though. Simply let people feel like they are participating in something and that their voice matters.
A stellar example would be to highlight a particular community or organization through crowd input. Or, you could donate to charity and let people decide on their favorite cause. Campaign strategies like these build momentum as they continue and have huge payoffs when people see their own ideas come to life.
For a time, brands tried oh-so-hard to be weird with mixed results.
Yet, weird, humorous and unusual content often gets the most attention through social channels.
The key to success with this strategy is to approach content like a normal social user would. Think about what would be genuinely be funny, intriguing, or at very least worth a closer look. Let go of your professionalism (but don’t be offensive!), and see what happens when you let your own interests or weird ideas come to life.
Denny’s has found huge success with the strategy. Quirky posts like this Twitter photo earn tons of attention and retweets. They barely have anything to do with a traditional ad goal, but they get people interacting.
An auteur-type strategy works especially well if your content can find appeal within a niche community. Arby’s use of packaging and branded imagery to create artistic references to video games, anime, and popular pop culture franchises has been a huge hit with online communities.
People go online for good art and entertaining content, after all. Give them something they would love to see, but keep your brand visible so that people understand a connection is there.
Not to give you whiplash, but this strategy is in many ways the opposite of the above one. Rather than offering amusing or beautiful diversions, your content can become one of the most trusted and valued resources among your audiences.
Turbotax company Intuit offers a great example. Taxes and financing are a dense subject not too many people feel comfortable with. A handy blog that answers their questions and defines key concepts is therefore likely to bring them a sigh of relief.
American Express’s small business blog expands on this concept even further. In addition to advice and introductory information, they provide news, highlight success stories, and offer opinions on important matters in the small business community.
The true mark of success for these blogs is that people will readily link to them and click on them in search results without bracing themselves for an ad pitch. Provide value. Satisfy your audience’s needs. If you can, they will trust you wholeheartedly.
Now is the time to stop ignoring micro-influencers.
Chances are almost 100% that there is someone in your field with more followers and perceived authority than you. Your job is to locate these influencers and find some way to collaborate with them.
A “collaboration” can be something as simple as a request to share your content or review something you send them. A subtle way to do this is to include a quote or reference to the person in a piece of content and tag them when promoting the content on social media.
Collaboration can go much deeper than that, though. Many makeup companies are finding huge success by partnering with YouTube channels that offer makeup tips and reviews, for instance.
Makeup brand MAC even asked top beauty influencers to come up with unique shades and product types related to their content channels. The brands get to share exposure and motivate the audiences of the channels, and the influencers get to feel like they are now a part of the products they review and interact with.
Just make sure to follow best practices for influencer marketing campaigns. The most important is to align your campaign to your goals and prioritize things like conversions over vanity metrics.
Every business idea is an iteration on something that came before it, and that includes content marketing strategies. By using the above ideas or looking to the examples to come up with your own, you can branch out and try new things.
Well, they’ll be new to you at least!
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.
So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!
Organic Reach Plummets for Facebook Pages, Businesses
The first thing businesses need to recognize is that organic reach for their Pages is plummeting. What this means is that if you have people who “like” your Page, and you post an update hoping it will reach them, there’s a good chance it won’t.
According to some agencies, the portion of their total audience that saw their unpromoted (no paid ad budget) posts was just 2%. This change happened at the same time that rates for promoting posts shot up 35%. Clearly, Facebook wants to motivate companies to spend money on advertising for the reach they once got for free.
“Because space in News Feed is limited,” the company’s public announcement reads, “showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”
According to Facebook’s Mark Zuckerberg, the aim of the update is to “prioritize posts that spark conversations and meaningful interactions between people.” That’s fair since most Facebook users really do prefer to see posts from friends over businesses they follow, but that isn’t true across the board. Even if someone loves a local restaurant or wants to see what a friend’s business is up to, posts made by businesses just aren’t likely to show up as often anymore.
However, the announcement contains a silver lining: if your Page gets lots of engagement, you won’t notice as much of a decline in reach. “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution” asserts Facebook, while “Pages whose posts prompt conversations between friends will see less of an effect.”
So, the aim of your new content strategy should be to create things that get a response from your audience. It could be a quote they want to share, or a question likely to stir up debate like “should you put mayonnaise on your hamburger?”
Think in terms of what people enjoy seeing when they log on and have this type of content dovetail with your marketing goals. You can also make smart use of a few tools we’ll mention just a little further down.
Live Video Gets a Relative Boost
Facebook’s live video feature already has a pretty obvious presence on people’s newsfeeds. Any time a person or Page they’re connected to goes live, the app automatically shows the video and sends out an alert by default.
Reading between the lines of another section of Facebook’s newsfeed algorithm changes, it sounds like business Pages can still reap all of these benefits.Quote:
“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.” (Emphasis ours)
Live video provides many great opportunities to businesses that know how to use it right. You don’t have to spend a lot of time or money preparing for a video since you’re basically hosting a webcam-type session. You get to be yourself and give people a behind-the-scenes look, two things that breed authenticity and therefore trust.
So, start experimenting with live video as a way to keep your audience’s attention and stay on their newsfeeds. Options for a live video session include:
Connecting to People Through Facebook Messenger Becomes More Important
The Facebook Messenger app sees over 70 million daily users and 1.3 billion users a month. Sending a quick chat through the service is incredibly convenient, and for some people, it has even reduced the amount of text messages they send.
People also really like being able to reach out to businesses through the service. They can ask the staff a question, place an order, voice a complaint, or get pretty much any information they need. In fact, one out of every three social media users say that they would prefer using social media to a phone call or an email.
Ignoring these help requests can be enough to sour a customer’s opinion of you, too. According to one study, companies that don’t respond to complaints have a 15% higher churn rate. Another study found that over 30% of people will complain to friends both online and offline about their bad experience.
So, people are willing to connect to businesses on social media, and companies need to be prepared for these types of interactions.
Those that are prepared create excellent opportunities that stem from personalized, 1:1 conversations. You get to hear the exact information the customer or lead needs to hear to get you closer to a sale, and you build a relationship in the process.
If you want to scale your ability to handle these conversations or be able to respond 24/7, you could always rely upon a chatbot. These computer-controlled services can automatically respond to messages and answer simple questions. If they get something they don’t think they can handle, they can hand off the conversation to a human.
Whether using chatbots or your own thumbs, don’t overlook the potential interacting with customers through Facebook messenger can offer.
Another method to bring your audience to you is to create a new group on Facebook. People who join your group are very likely to see most of the messages posted there. You also get the advantage of directly interacting with people while gathering information on things they talk about related to your area of business.
The key thing to remember about creating a group is that it’s not just another chance to throw ads at someone. Instead, the group should offer them value. Typically, this value comes in the form of information or talking about a thing the entire group loves.
So, for instance, a handyman company may start a new group about handling do-it-yourself projects around the house. The company can tell people how to fix things on their own, but in the process, they can reveal how much work really goes into doing it right. If anyone thinks they’d rather go to a professional, they have a strong pull to turn to the group creator first.
Or, a landscaping company can start a group about lawn care and inspiration for designing your own outdoor areas. People can share photos of their projects, swap tips, and talk about their passion for gardening or landscaping.
With this strategy, the connection between the company and the group focus is obvious but not obnoxious. The business demonstrates what it can offer and builds a community while also creating new lead opportunities.
Facebook Local is a recently relaunched version of their old Events app. It acts very similar to Yelp in that it can provide reviews and directions to local listed businesses. It also allows all users, including businesses, to create new events.
Combining these features can be very handy, especially if your business happens to throw lots of events. Creating Facebook events is a convenient way to gauge how big attendance will be and send people automated reminders about when the event’s happening.
On the other hand, adoption of the Facebook Local app has been slow to pick up. If it feels like a good fit for your business because you’re a social butterfly, feel free to give it a try, but others may want to wait and see.
In other words: you want to find your own version of “influencers.” That doesn’t mean paying a YouTuber with a million followers thousands of dollars to create poorly edited videos on your behalf. But rather, find people within your community or industry niche who already tend to engage with your brand on social a lot. Each time this engagement happens, it can show up on the newsfeed for friends of that person.
You can then cater your approach towards these highly vocal and friendly individuals. Let them do the broadcasting of your content for you. This strategy works especially well if you create things they are willing to share directly to their wall or tag someone else in.
Keep an eye out for allies, tap the resources you have available, and get creative with how you drive engagement. If you can do all of these things, the Facebook changes currently going into effect won’t have to hurt your marketing performance.
Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.
The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.
For businesses, this same principle holds true. If you aren’t active on social media, others may talk about your business and seize control of the narrative. Or, even worse, your business is all but invisible until someone else shares content or news talking about you.
In addition to providing visibility, having a proactive social media marketing strategy can help boost your sales performance and help you achieve your marketing goals. You can earn new customer leads, increase brand awareness, and even offer customer support through social channels.
To cover the full scope of why your business needs to be on social media, consider the following five benefits described below and how they are an essential part of any digital marketing strategy.
Create a Highly Visible “Hub” for Your Business’s News and Announcements
This assertion isn’t meant to discourage you from tending to your website at all, but rather to make you realize just how much more visibility being on social media adds for your business. Sharing news and announcements on social is dead simple, and your followers may even help share those materials for you once you release them into the wild.
In this way, your social media profiles serve as your business’s online “hub” away from its main website. Your profile photo, the content you share, and the announcements you make all have the effect of turning your social accounts into an official mouthpiece for your brand. From here, you can help shape your public image and control the flow of information you release into the world.
Increase Your Visibility on Search Engines
The jury is still out as to whether social media engagement and content shares can raise the search engine ranking for a business’s website pages. Hootsuite, for instance, found a small correlation but concluded that a deeper study with more data points was needed.
Even if social media can’t help raise your web page rankings, it can help you occupy a more obvious spot in the rankings altogether. Why? Because social media platforms have great domain authority, which allows them to rank highly any time a search is made.
So, if someone searches for your business name or a related topic online, your social media page and posts talking about your business are highly likely to appear near the top of search results. Twitter is especially good at earning top ranks, since Google features recent tweets similar to how they would news posts.
Having a social media profile and actively discussing your areas of business can therefore give you additional opportunities at ranking near the top of search engine results.
Publish Your Content and Earn Traffic for Your Marketing Campaigns
While people are more likely to check your social media pages than your homepage for business news, you can encourage more traffic to your website by posting on social media.
With the right images and messaging, you can easily pull in huge amounts of traffic just from one post. The aim is to get people’s attention and to make full use of your available resources. In other words, you are going to craft great content previews for content like shared blog posts.
For campaign-related traffic, you can describe your offer in attractive terms to earn attention and traffic. A retail business can describe a sale for their website store, for instance. Or, you can encourage people to sign up for entry in a contest by posting a link to the relevant landing page.
Social media posting is particularly useful for boosting the ROI of your content marketing campaigns. Without social sharing, many businesses would get little traffic to their blogs. By posting on social, the business can boost traffic and potentially up their correlated domain authority, which explains the positive effect Hootsuite saw between social engagement and SEO rank.
Raise Brand Awareness and Earn New Customer Leads
Social media creates opportunities for countless people to discover your business and what it does. Google searches for business names spike if that business can generate social buzz, for example.
You also have the opportunity to earn exposures through people who follow and engage with your brand on social media. For instance, someone who “likes” or comments on your post on Facebook can have those interactions appear on their friend’s newsfeeds.
Social media advertising is also another potential source of significant new impressions and customer leads. Platforms like Facebook, Instagram, Twitter and LinkedIn have powerful audience customization tools that allow you to get in front of your most valuable buyer personas with just a minimal budget.
A landscaping company could target business owners in their area, for instance, by selecting job titles as an audience filter. Or, they could target a wealthy neighborhood with large estate-style land plots that can offer lucrative contracts.
Software companies can similarly offer free demos or pitch their product’s benefits to relevant audiences. Social media provides the visibility, and once you have someone on your landing page or on your email list, you have opportunities to convert.
Interact With Your Audiences and Provide Customer Support
Brands can do an excellent job of building relationships with their audiences when they can create content that encourages engagement.
The UPS Store, for example, came out with a powerful social media post that piggybacked off the popularity of a recent Nintendo product release. To date, the post has gotten 3,200 shares, over 200 comments, and 10,000 “likes.”
Interactions like these don’t just multiply brand impressions. They also change the way people might perceive a brand. Someone who loves the playful tone of the post can then translate these positive associations to the business posting it. Or, the brand can help forge strong associations between itself and the values it cares about most.
People who interact with the brand can therefore end up being more loyal customers, while repeating the desired positive brand associations to their friends and followers. According to one survey, 48% of people say they are more likely to make repeat purchases from a brand that engages with them, and 90% of millennials consider it “cool” when a brand responds to their questions.
But what about people who have nasty things to say about your business on social media, or people who have a complaint? That is actually a great opportunity!
After voicing a complaint about a company on social media, 71% of people who have a positive experience and have their issue resolved say they are likely to recommend that company to others. They also say they are likely to spend 21% more than they normally would.
Because of all these benefits social media marketing provides, especially for visibility, having a social media strategy is no longer optional for businesses. Even if they do not intend to advertise or promote themselves on the major social platforms, they need a professional presence that responds actively to people looking for support and answers.
If you want help forming your own social media strategy for your business, look no further than us! We have experience creating content, earning followers, interacting with audiences, supporting cross-channel marketing campaigns, and creating paid social media advertising campaigns based on your goals.
Contact us today to get started!
Let´s head straight towards a fact; Out of all the social media sites in the world, YouTube provides the most captivated traffic. Statistically speaking, YouTube has an average of 2.99 pages per visit and it is only likely to increase over time.
Now, we´ve all been there—struggling to get traffic to our sites. The cut-throat competition makes it extremely difficult to get regular visitors, with some of our sites even losing traffic in recent times. Hence, it is imperative to try different strategies round the clock to be ahead of the competition. And, one of the best ways of gaining more authority and traffic for your website is through the effective use of YouTube.
You should know that it is unrealistic for you to believe that you will get visitors pronto upon the application of the strategies mentioned below. However, we can guarantee that it will increase your chances of getting engaged traffic to your site.
Why have we picked YouTube to help you gain more authority and traffic for your website?
Let´s talk about a fact here again. YouTube has close to a whopping three billion views per day! And, statistics tell us that YouTube is only second to the search engine, Google, when it comes to talking about size! If reliable reports are to be believed, YouTube also holds the distinct honor of being one of the most-visited sites globally; it is placed third to be precise!
Therefore, if you consider yourself as a shrewd entrepreneur that holds expertise in marketing strategies, you mustn´t overlook using YouTube for traffic. The great thing about YouTube is that you can post your content on YouTube. Hence, your content has every chance of being indexed inside the results pages provided by Google´s search engine. In addition to that, your content can also be attached to various blogs and can find itself being distributed all over social media platforms.
Let us break a myth here; you do not require your YouTube videos to boast of a million views to acquire desired outcomes. You should instead focus on getting quality visitors that are genuinely interested in your content and services.
So, how can you use YouTube for driving more traffic to your website?
There is a list of strategies you can deploy to help your cause. However, the most important strategy that you should deploy in order to drive your viewers to your website is to make your video as ¨tempting¨ as possible. Now, how can you make your video tempting? Well, you can do so by providing free offers in your video. You should tell your viewers why exactly they need those free offers (free offers could mean free pieces of advice, consultation, report, software application, or guide). You must be able to tell your viewers exactly why they simply cannot do without the free offers. Your videos can follow a simple method here; the videos must provide information to the viewers on what they need to do, how they can get it done, and why they should immediately jump off their seats to get it done!
Here are some things you can do to help drive traffic to your website;
The YouTube´s cards feature is a revolutionary feature and you must use it effectively to your benefit. The cards feature is wonderful because people can click on it from any device whether it be through a desktop, laptop, smartphone, or tablet. This feature can prompt the viewers to visit your side directly to sign up for an opt-in, or have access to a sales page.
Another feature of YouTube that works similarly to the cards feature is YouTube´s annotations. The annotations were already in use way before the integration of the cards feature and unlike the cards feature, annotations can be customized to have it stand out; the color, font, and size of the annotations can be changed.
This is another step you simply cannot miss out on. You must provide link in your description box. You can´t always include everything you want in the annotations and cards feature; viewers might be interested in the products you wear, endorse, or the music you use for your videos etc. Therefore, in order to make things convenient for your viewers, you must provide links in your description box. This will help you establish a good impression.
This feature is a relatively new feature. So, what do endslates templates do? Well, it allows you to easily pop in a link to your website and have a call to action that says, ¨Learn more, or go here, ¨ helping drive viewers straight to your website.
Providing the viewer an opt-in that is specific to the content that you are sharing in the video is a must!
Content Marketing and Search Engine Optimization go hand in hand together, overlap, and blend with one another; therefore, one requires the other to excel. Lee Odden has perfectly explained the relationship between Content Marketing and Search Engine Optimization, ¨Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it´s not very appetizing.”
If you have just started marketing your content, it is unrealistic for you to believe that you will get visitors pronto. Content marketing is a much broader term than SEO and its chances of being successful fully depend on the execution of SEO strategies.
So, what are the things you should look out for when managing content to ensure effective SEO? We´ll let the esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, explain, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨
Now, when you have the content ready, you can then proceed towards Content Marketing using SEO by ensuring that your content has relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.
So, how do you go about choosing the proper keywords and how do you incorporate them into the content?
In order to find the right keyword that will help you target the right kind of visitors—the ones that are actually looking for solutions provided by your content, you can use a variety of keyword research tools. These tools will help you identify a proper list of keywords to target, thus, enabling you to get in touch your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.
Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.
Focusing on the user interface to enhance the user´s experience
In order to make sure that your content reaches the targeted masses, Google must be able to crawl through your website. Structuring your content properly will allow the searchers and Google to effectively navigate through the site and locate specific content.
One of the important factors that cannot be overlooked while marketing content is ensuring that the site boasts of a responsive design that is easily accessible on multiple platforms including desktop, laptop, tablets, smartphones. Google has mentioned that, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨
Participating in social platforms and online forums
In this contemporary world, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. Engaging in social media platforms is a powerful off-page SEO strategy for content marketing. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of backlinks you acquire. Therefore, if your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.
According to Wikipedia, Social Media Optimization, known as SMO, in short, is ¨the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites such as Facebook, Twitter, video sharing websites and blogging sites.¨
Social Media Optimization functions similarly to SEO as both work towards acquiring as much traffic as possible for a site. One of the major objectives of social media optimization is to propel online profiles to share the content´s links to website to as many social media platforms as possible. Social media optimization primarily functions to generate content that is unique and captivating, to say the least. And, when we talk content, we are not limiting it to just text—it could be fun video snippets, wonderfully captured images of picturesque views etc.
Gone are the days when people used to solely rely on TV channels to know the news. Since 2010, with younger people on the forefront, social media platforms have usurped TV channels as the number 1 source for news.
So, what strategies are required to ensure social media optimization?
Well, you need to do a variety of things to ensure social media optimization.
What is the importance of Social Media Optimization?
Getting involved with social media optimization will provide you with a host of benefits and advantages. So, how can it help you exactly?
Why must you use Social Media Optimization?
Social Media Optimization can work as a communication channel for you and your viewers, visitors, customers. By having a strong online presence, your visitors and customers can easily reach you through your social media profile. When your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction. This mode of communication will ultimately strengthen your relationship with your customer and it will help you cater to the needs and requirements of your customers as well.
The post Social Media Optimization Along With Content Marketing And Its Importance In 2017 appeared first on Amrut Services.
According to the site, Searchmetrics.com, ¨ Topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance. Backlinks from websites that are topically relevant have more impact on a website´s position in search results than backlinks from sites that are not related. Search engines assume that topically relevant links are used to offer users additional information that could be helpful¨
Although SEO strategies have changed over the years largely owing to Google´s ever-changing search algorithms, the only thing that has remained uniform is the paramount importance of links. However, you should understand that obtaining links from just about anywhere will not help your site at all. You must put more emphasis into getting the right link instead. In current times, a lot of emphasis is given to the relevance of the links. For instance, the site linking to another site must either provide similar content or additional relevant information and help. If you have these types of links, you will enjoy numerous advantages. However, if the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body. Luckily for you, all the sites that link to you need not necessarily be pertinent; only the page needs to be relevant.
Performing SEO locally
Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. Therefore, in such cases, you should aim to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.
Here is one article, although its old, but have good points:
The question arises: What will you do to acquire the relevant links that you require?
If you are simply focusing on SEO optimization through links with tropical relevance, you should do everything in your hands to attract the sites that are relevant to your website; you should tempt them into linking to your site. For instance, one of the easiest ways to do so is to write instructional posts. If you are providing solutions on how to change a brake tire, a business website that deals with brake tires will be tempted into linking to your site. Posting pictures of how you accomplished the task on social media platforms can help your site get major publicity too.
Let us be brutally honest here; you might produce wonderful, quality content that boasts of the appropriate length and doesn´t go off on tangents, but the truth is, it can´t promote itself; that´s where you come in! You shouldn´t feel embarrassed to send the content to a relevant site. What do you have to lose? They might not link to your site, and that´s it! Consider the benefits you might potentially get from sending your content to a relevant site; the site could end up sharing the post, in turn, bringing in more traffic to your site, and God forbid, even end up bringing links to your post.
When dealing with SEO locally, you should instead direct your focus in a different area. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.
So, how do you acquire local backlinks?
When you are attempting to acquire local backlinks, you should focus on grabbing headlines locally. If you generate content that the local station or tabloid would be interested in, you might end up getting the local station or tabloid linking to your site. Another quick-fire method of getting local backlinks is through association with the local charity organizations and businesses.
Therefore, when attempting to boost your links, you should first know whether you want your website to perform well locally or globally. However, by now, you should be well aware of the importance of relevancy; it is not only about acquiring backlinks. If the links you possess are irrelevant and if Google categorizes them as spam links, those links will be as useful as vestigial organs in a human body.
Is it easier to rank on Google for Long tail keywords?
If you have following questions
Read my in-depth article to help you understand how to get better customer by making your website copy, blog, press releases, YouTube video with these forgotten techniques that are still working for many marketers.
As search engine optimizers we are used to researching keywords and finding the most relevant ones for SEO purposes. Keywords are essential components of our search engine marketing strategy through which we aim to rank high on search engines, and also drive traffic through increasing the website’s visibility for the search terms that we are targeting. We talk about relevant keywords, those that relate closely to the products and services that we offer on our web pages. Now, if we look carefully, ranking high for such search terms is almost next to impossible as the competition for such search terms and general keywords is high. Almost everyone is trying hard to rank for these search terms.
Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Source Yoast
My teachers taught me not to do so. Why? When we begin our search engine optimization game, we must plan to hit the target with less competitive keywords. These are the words or phrases that are less often used by web visitors; however, these are mostly used by those visitors who are at the closing end of the buying cycle. Online search begins with the most specific or we shall say general keywords, where people have just started to find the products they need. They get more precise in their search when they get serious about buying and hence, the search terms then get more purposeful and gain more depth.
These set of words used by web surfers are referred to as “long tail ends” – and are the set of words that pertain to what the searcher, in particular, is interested in.
Long Tail Keyword Examples
If I am beginning to search for jeans, I will type in the keyword “jeans,” but with the span of my search, as my learning about the product enhances, I would get more detailed with my search and look for particulars like “stonewashed sandblast jeans in 12oz denim.” Not every jeans seller will optimize for these search terms, knowing that the traffic for these terms would be low; hence the window opens for you to do so.
Long Tail Search Marketing Valuable Tip
Optimizing for low traffic searched long tail keywords (low hanging fruit) helps in gaining top search engine rankings for these specific search terms. The competition level is low, gives us the opportunity to gain top visibility. Although the traffic for such terms might be low, the conversion level might be high, and people arriving would know particularly what they are searching for making conversion a reality.
Long Tail SEO for Lawyers to get Better Cases – Report by Lawyer SEO Expert Qamar Zaman
Researching Your Long Tail Keywords – The Low Hanging Fruit
Keyword research is an important part of search engine optimization. Although we may be familiar with the process of selecting keywords without it, it remains essential to conduct keyword research to anchor what must be done. Many keyword research tools are available online – the most used include the Google Keyword Research tool, Wordtracker, and many others. Researching keywords may not be rocket science, but this is a place where many of my friends make mistakes.
An ethical war is played between the high competition and highly trafficked keywords and those that have a lower level of competition. I usually select the average level trafficked keywords and re-engineer them, or in other words, research these keywords further to gain insight into what would be the most useful long tail ends that could be used for SEO. Word tracker gives you the option to click search next to every keyword in its results and helps you to pick up the less competitive options to be used for SEO.
With the Google keywords tool, you can pick a word to research, get needed insights and arrive at the long tail end that could be used in the optimization process.
At this point, we are not yet done with the process. We must check these search terms on Google before actually embedding them into our text and on our web pages to check the level of competition. Google analytics would help us further when we optimize our web pages with the selected long tail ends.
Monitoring Performance of Keywords That Convert
Time has taught us many things. Once we are done with our optimization process, monitoring our performance will help us to adjust and tweak our keyword strategy and replace the low-performing keywords. Thus we will improve our online presence.
By: Mehul Dedhia
When you are working on SEO, you must try to look for different avenues to reach your target. And, if you are a local business attempting to rank high in search engines, it can get a bit competitive. Although it could certainly help your cause if you acquire relevant links to your site from all over the globe, it could be insignificant when in competition with the local sites that have been optimized masterfully, therefore, preventing you from reaching a high rank in the search engines. There are other ways for you to create a strong presence online and one of the ways includes investing in Google Maps.
How can Google Maps help you bring more customers?
If reports published by Google are to be believed, more than 90% of customers get their products from local business operations. Hence, it is essential for you to locally optimize your business. Statistics provided by Google state that over 50 percent of users that are on the lookout for retail stores utilize Google Maps to navigate their way to the stores while more than 70 percent of the consumers utilize location-based services to find their way.
What are some of the effective Google Maps SEO practices for local purpose?
First and foremost, you must use Google Local in order to seek optimum results and innumerable benefits. Google Local comprises of two main features—Google Places for Business and Local Google+ pages. So, how do they differ? Well, Google Places for Business focuses on ensuring that the target audience of your business has all the correct information on your business enterprise including contact information, address, opening hours, and contact information. On the other hand, Local Google + pages work effectively in helping you converse with your customers. And, when your customers can reach you easily and vice-versa, you will be able to respond to their queries, complaints, and suggestions etc. as soon as possible. And, when you provide them with a quick reply, it will assure the customers of your credibility as a reliable business organization, therefore, ensuring customer satisfaction and helping you get more exposure.
When choosing categories for your business, you should ensure that your business specifically provides everything relevant to the category chosen. In order to ensure that your site ranks high in local Google maps searches, you must have reliable sites talking glowingly of your site. It also helps if you have plenty of reviews talking about your services; the more the reviews, the more the chances of your site ranking higher in the local search engine. Reports and statistics provided by Nielsen state that more than 90 percent of customers trust recommendations and reviews provided by third parties. Google gives a lot of emphasis on reviews provided by customers on third party reviews, and if your business site has plenty of positive remarks, you will feature in the Google search engine more noticeably. Google takes into consideration how many reviews you boast on third-party reviews such as YP.com, tripadvisor.com, and Yelp etc. Therefore, you must do whatever possible to persuade your customers into providing reviews on the third party sites. You can encourage them to do so by reminding them after purchases and letting them know how their reviews could make or break your business.
When forming a business title, it is necessary for you to fill it with relevant keywords. However, we would advise you against cramming the title with keywords. In order to rank high, it is imperative that your site boasts of links from local sites. The goal here is to target the local market. However, it isn´t necessary for you to only get links that are relevant to your content and services. The objective here is to get local links to your site regardless of its relevance to your site or the product you offer. This will give credentials to your site and help your reach higher rankings in the local search engine.
Another factor to review in order to bolster your rankings is to consider including your State and City to your site´s title on every page; this will undoubtedly help grab Google´s attention. Since there are many people that use Google Earth, you also shouldn´t miss out on the opportunity to lure them in. However, in order to entice them, you must first add a Google KML file and GEO Sitemap Notations.
Please check our off-page SEO services which are very effective for boosting Google Maps.
The post Google Maps For Local Search Engine Optimization – How Can It Bring You More Customers? appeared first on Amrut Services.
Without beating about the bush, let´s discuss what IFTTT Syndication stands for. IFTTT is basically the short form of ¨if this then that.¨ When explained, it means that when an event occurs in a particular channel, the action automatically triggers an action within another one. IFTTT is a web-based tool that has a host of benefits and it can be used as an effective SEO strategy to increase traffic to a site, followers, shares and all that.
According to Wikipedia, IFTTT is a, ¨ free web-based service that people use to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user´s archive if someone tags a user in a photo.¨
Generally, the IFTTT boasts of two different types of syndication and they are branded network and persona network. A branded network would basically require one to either use the name of a person or a brand on all the network accounts. Persona network would require one to use a different set of keywords to function as the names of accounts.
How to set up and install IFTTT syndication network operations?
In order to set up IFTTT, there is a requirement for you to create an account on IFTTT.com. After doing that, you can choose to add the channels and social media platforms you would like to add to the service. Some of these channels may include Facebook profile, Twitter account, WordPress account etc. Then, you will need to activate these profiles and give permission to IFTTT to post to them. After that, you will need to search for your RSS feed. Your RSS feed is updated every time you upload new content to your profile. And, we will need the RSS feed to function as a trigger to get the IFTTT operational.
IFTTT Syndication Network used for SEO purposes
IFTTT Syndication Network can be used for multiple SEO purposes. There are plenty of social media platforms available these days and we need to have a strong presence in all of them. However, updating each individual post on these different platforms can be an arduous task. Luckily, we no longer need to pay attention to each of these platforms as IFTTT can help automatically syndicate the post from one of the social media platform to the other different accounts. For instance, if you post a status on Twitter, using the IFTTT will automatically help syndicate the post to your other social media platforms and channels. IFTTT is the short form of ¨If this then that.¨ Your RSS feed will be categorized as the ¨If this¨ segment of the recipe and your social account falls under the ¨If that¨ category. Thus, whenever you upload an article in your site, your feed will also be automatically updated. So, what happens when your feed is updated? Well, the IFTTT then comes into play and uploads that particular article on all of your social media accounts.
However, we would advise you to respond to your posts individually and not have an automated response. After all, no one likes being replied to by a robot; we all crave for a human presence.
There isn’t a dearth of channels and recipes on offer on the IFTTT website. Therefore, you can have the pick of the bunch or simply create your own recipe from the channels available; there are close to 300 channels available for you to choose from. The web tool also boasts of different actions and triggers that you can customize to your needs, requirements and convenience. So, all that is required for you to do on the IFTTT website is to choose one trigger and pick the action that you would like to occur when the trigger is set to motion; this process, in short, is known as formulating a recipe.
There is another way to effectively use the IFTTT syndication network for SEO purposes. You can use the network to help produce ideas from people active in various social media platforms. You can use IFTTT to help accumulate relevant pictures posted on social media accounts such as Instagram, Facebook, Pinterest etc., and save them to your account. After you have enough material to integrate into your new post, you should first proceed to ask the owner for permission to use it. And, more often than not, the owner will wax lyrical of your post on social media platforms himself/herself.
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Amrut Services is an internet search engine optimization company providing SEO services and social media optimization services since 2014. Our company’s motto is to do good quality work and deliver better results to our clients. We are focused on our long-range goals and work patiently to develop a good reputation and relation with our customers.