Search Engine Optimization is basically a process or method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results. Therefore, it is of paramount importance for you to implement several SEO methods to bring more traffic to your site. Search Engine Optimization in 2017 requires you to;
Don´t let us tell you the importance of ensuring that your site is accessible in a jiff. Please do allow Google to fill you in on the details, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨
More people these days have begun using voice search to seek answers for their questions. And, the 2016 Internet Trends Report by KPCB consolidates the aforementioned viewpoint; the report states that there has been a 7x increase in voice search queries since 2010. The report also includes inputs from Andrew Ng, the chief scientist at Baidu. He is quoted saying, ¨As speech recognition accuracy goes from say 95% to 99%, all of us in the room will go from barely using it today to using it all the time. Most people underestimate the difference between 95% and 99% accuracy-99% is a game changer.¨
Recent studies have confirmed that links play an instrumental role towards helping increase the rank of a site. However, having poor content with an abundance of links will not aid in search engine optimization. The employees of the award winning full-service digital marketing agency, Stone Temple, are of the opinion that, ¨If your content is not relevant or competitive, links won´t help your ranking. If it is, links will make the difference.¨
In order to have an optimized site, it is imperative that you ensure that your content contains relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.
By now, you should be well aware that URLs filled with keywords are important for optimizing SEO, but are you aware of the fact that you can help your site reach a higher rank in the search engine results if you use shorter, relevant URLs? The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.
In this day and age, it is imperative that you optimize your mobile site for local search, especially if you offer products and services locally. Here´s an excerpt extracted from the outstanding post, SEO and Digital Trends in 2017, ¨In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the ¨Internet of Moving Things.¨
In this contemporary world where everything is accessible in the palm of our hand because of the invention of smartphones and tablets, know that it is imperative for you to focus on the optimization of smartphone and tablet browsing. Unlike previous years, Google now focuses on the mobile version of a site to serve as its primary index.
All reports unanimously agree that the longer the content, the higher the rankings of the site. The esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, has mentioned, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨
Some important links for more information:
Search engine optimization, or SEO, is increasingly important for anyone who wants their website to be noticed. If your site doesn’t show up near the top of the first page of internet search results, you are going to miss out on a lot of visitors. This article will give you some tips on how you can improve your site’s search ranking.
A few short articles is better than one long one. Long pages are weighed less and short ones weigh more. As an aside, many viewers won’t read the whole thing if it takes over a few screens to do so.
To optimize good search engine results, write a description of your page’s content on the meta tag. The content of this tag is what search engines display for the summary of a search result. The end user searching for your keyword will see this summary and will decide whether or not to visit your page.
Make sure that the text on your website is not too large. Large text usually will take away from the look of your site and appears very elementary. Try to stick to size 12 font that is clear and very easy to read. This will help to yield happy customers.
If you are trying to search engine optimize a blog, consider enabling comments. Some people turn off comments for fear of spam, but by allowing visitors to comment on articles within your blog, you can get free, unique content for your blog. Search engines love unique content, so comments can help your blog rank higher in search engine results pages.
Courting media attention for your website can be a powerful tool to optimize its search engine performance. You don’t need to seek out national or international press. Local and industry-specific media are more likely to pay attention anyway – and may even give you better results. If your site is mentioned and linked by trusted media sites the effect with search engines will be significant.
You can use frames in your site if you so desire, but it is not known if search engine crawlers can see them. Do not take for granted that a keyword listed inside a frame can be seen by a search engine. It may or may not be the case.
You should always use your keyword phrases in your HTML title tag. The title tag is the main weight during a search using a search engine. If you were the reader, what words would you be likely to search for? Once those words have been identified, they should be added to your page title.
Procuring distinct, original content is vital to getting your website to appear high on the search engine results pages. If you want to get more visitors you should give them content that is unique to the niche. Viewers will stay on your site and come back often if you are giving them content that gives good info.
Avoid using misspelled keywords to try to rank higher for keyword searches that are misspelled. It won’t affect your rankings but it will affect how your customers view you. If people see your content is misspelled, they will not understand what you are trying to do. They will assume that you are just unprofessional and not a source to be trusted.
Make sure you include unique content in your articles. Search engines will give your website higher priority for your keyword if multiple websites are sending their viewers to your blog to find out more information about a given topic. You will begin to look like the authority in your field.
By now you have learned that improving your site’s search ranking doesn’t require secret insider knowledge or genius-level coding skills. Instead, by following a few simple principles, you’ll be able to boost your site’s visibility and attract more traffic than you ever dreamed you could. Just use these techniques and watch your traffic soar!
Amrut Services is an internet search engine optimization company providing SEO services and social media optimization services since 2014. Our company’s motto is to do good quality work and deliver better results to our clients. We are focused on our long-range goals and work patiently to develop a good reputation and relation with our customers.